Acum doar zece ani, broderia popular\u0103 era asociat\u0103 doar cu s\u0103rb\u0103tori, bunici \u0219i suveniruri turistice. Ast\u0103zi, designerii rom\u00e2ni din Transilvania transform\u0103 \u201eie\u201d-urile \u0219i \u201esumanele\u201d \u00een piese de trend global – prezent\u00e2ndu-le la s\u0103pt\u0103m\u00e2nile modei de la Paris \u0219i Milano.
\nTotul a \u00eenceput cu Ioana Ciolacu, o designer din Bra\u0219ov, care a fost prima care a \u021besut motive din broderia maramure\u0219ean\u0103 \u00een rochii minimaliste. Colec\u021biile ei sunt un dialog \u00eentre sat \u0219i metropol\u0103, \u00eentre tradi\u021bie \u0219i viitor.
\n\u00cen Sibiu \u0219i Cluj, tinerii arti\u0219ti creeaz\u0103 branduri \u00een care fiecare pies\u0103 este realizat\u0103 manual. Ace\u0219tia colaboreaz\u0103 cu artizani din satele Maramure\u0219ului, Bucovinei \u0219i Olteniei, pl\u0103tindu-le pre\u021buri corecte \u0219i p\u0103str\u00e2nd tehnicile str\u0103vechi \u00eenv\u0103\u021bate din copil\u0103rie.
\nSchimbarea de percep\u021bie este deosebit de impresionant\u0103. O fat\u0103 care purta o c\u0103ma\u0219\u0103 brodat\u0103 pe strad\u0103 era \u00eent\u00e2mpinat\u0103 cu un z\u00e2mbet. Ast\u0103zi, este respect. Mai ales dac\u0103 o asorteaz\u0103 cu pantaloni skinny, adida\u0219i \u0219i o geant\u0103 minimalist\u0103.
\nChiar \u0219i hainele b\u0103rb\u0103te\u0219ti intr\u0103 \u00een ac\u021biune. Branduri precum Atelierul de Basm realizeaz\u0103 c\u0103m\u0103\u0219i cu modele geometrice din Oltenia \u0219i paltoane cu guler inspirat de tradi\u021bionalele \u201ecojoace\u201d. Nu este un costum, ci o declara\u021bie.<\/p>\n
<\/p>\n
\u00cen Transilvania, moda face parte dintr-o rena\u0219tere cultural\u0103. Festivaluri precum \u201eZilele Modei \u00een Ardeal\u201d nu doar expun haine – spun pove\u0219ti: cine a realizat broderia, semnifica\u021bia modelului, cum a fost vopsit\u0103 \u021bes\u0103tura cu coloran\u021bi naturali.<\/p>\n
Este interesant c\u0103 brandurile occidentale ne copiaz\u0103 acum. Gucci \u0219i Dior lanseaz\u0103 colec\u021bii cu \u201emotive orientale\u201d – dar f\u0103r\u0103 suflet. Dar pentru noi, fiecare cus\u0103tur\u0103 este o rug\u0103ciune, fiecare fir o amintire.<\/p>\n
Pentru noi, rom\u00e2nii, aceasta este o surs\u0103 de m\u00e2ndrie. Nu ne mai este ru\u0219ine c\u0103 suntem \u201esa\u021bi\u201d. Dimpotriv\u0103, o vedem ca pe un punct forte. Pentru c\u0103 broderia noastr\u0103 nu este un decor, este o limb\u0103. Limba str\u0103mo\u0219ilor no\u0219tri.<\/p>\n
\u0218i este vorba \u0219i despre economie. Tinerii designeri creeaz\u0103 locuri de munc\u0103 \u00een satele de unde tinerii pleac\u0103. Ei dovedesc c\u0103 este posibil s\u0103 tr\u0103ie\u0219ti \u00eentr-un sat \u0219i s\u0103 faci parte din lumea global\u0103.<\/p>\n
Moda din Transilvania nu este o tendin\u021b\u0103. Este o \u00eentoarcere la sine. \u0218i at\u00e2ta timp c\u00e2t cineva dintr-un sat brodeaz\u0103 un model nou, iar un designer din Cluj \u00eel transform\u0103 \u00eentr-o rochie, Rom\u00e2nia r\u0103m\u00e2ne vibrant\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Acum doar zece ani, broderia popular\u0103 era asociat\u0103 doar cu s\u0103rb\u0103tori, bunici \u0219i suveniruri turistice. Ast\u0103zi, designerii rom\u00e2ni din Transilvania transform\u0103 \u201eie\u201d-urile \u0219i \u201esumanele\u201d \u00een piese de trend global –…<\/p>\n","protected":false},"author":2,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stil"],"_links":{"self":[{"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87"}],"version-history":[{"count":1,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/posts\/87\/revisions\/89"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/ammesvetri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ammesvetri.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}